Do you think that your job postings may be causing you to miss out on great candidates? Would you like to know how to create a job posting that will help you attract the best talent?
Below are 7 tips to help you create job postings that make your organization stand out from the competition.
#1 Don't just post the job description.
Job descriptions are very detailed and are designed to be used for internal purposes. A job posting is essentially a marketing tool intended to entice people to apply for your positions.
#2 Include a straightforward, keyword-driven description of the job.
Use industry-standard recognizable job titles and clear, direct language. Don't use gimmicky titles like "data ninja" or "culture catalyst". Avoid buzzwords, acronyms, and jargon as they can create confusion.
#3 Clearly define responsibilities and qualifications.
Provide 4 to 6 bullets of the most important tasks or projects that are part of the job. Don't list every duty that is part of the job. No one is going to read all of that!
#4 Provide information on benefits and perks.
Strike a balance between describing the job and enticing the candidate with benefits and perks. Don't forget to include out-of-the-box perks like commuter benefits, learning stipends, pet insurance, and flexible work hours.
#5 Present the role as an opportunity to flourish personally and professionally.
Share how the role and the organization will provide opportunities for personal and professional growth.
#6 Optimize your job postings for mobile and make them visually appealing.
Use bold text and bullet points to make the most important information stand out. Make your posting easy to view on mobile devices as more than 50% of job views occur on mobile.
#7 Showcase your company brand and mission.
Ensure that you have built an inspiring Careers page that includes all of the above elements with testimonials, videos, and pictures that showcase the culture-and link it to your posting. If your website looks like it was built in 2001, or your last social media post was 5 years ago, candidates are likely to pass.
Here are some samples of job postings to consider.
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